Where's it to? Video aims to boost trade

June 28 2021

Where's it to? Video    aims to boost trade

Gloucester Road is highlighted in a campaign encouraging Bristolians to explore their local high street and get to know the traders behind the businesses.
Bristol’s high streets are some of the most diverse, independent and original in the world and Where’s it to? invites Bristol communities to get to know their local shops and hospitality establishments and the characters who run them.
Fifteen high streets across the city are being profiled, highlighting numerous traders on each street, which span from stores passed through generations of a family, through to brand new openings inspired by the pandemic.
Street artist Inkie invites you to explore the Gloucester Road through a short documentary film and some of his favourite places, capturing this moment in time as the city reopens.
Inkie explains: “On Gloucester Road, everywhere you look there's something completely different, there's no chain stores and that makes a refreshing change from most of the high streets in England. We've got the longest stretch of independent shops in Europe, and obviously great street art. The Grace is one of my favourite watering holes. Gloucester Road is great for pubs and restaurants. The Galli, The Royal Oak and the Wellington and slightly off track on Ashley Down the Lazy Dog. You can't move for great places. Make sure you go and find Mike in Dalton's Butchers, the place that really kept me alive during lockdown. Sarah at Room 212 has a great local gallery selling some of my stuff and loads of local artists.”
Mayor of Bristol Marvin Rees says: “This campaign celebrates the unique character of each Bristol high street, while recognising the contribution to the city as a whole. After a challenging year, we want to promote our shopkeepers, restaurateurs and businesses, as they have been critical to morale during the pandemic.
“Many of us have been shopping more on our local high streets and we really want to encourage more of this as we begin to recover from the pandemic. We are inviting Bristolians to shop locally, stay safe and take care of each other.”
Gloucester Road’s film features The Grace, Spanish specialists El Colmado, Wild Leaf, Futureleap, Area 51 and art gallery Room 212 and M.J. Dalton Butchers. The website features 15 traders and the stories behind some of the area’s favourite stores and hospitality establishments.  
Sarah Morrison, project lead, explained: “Where’s it to? was selected as the name of the campaign to reflect our city’s language and in collaboration with a huge range of traders from across the 15 high streets. It’s our unique way of demonstrating where something is to a visitor, and perfectly reflects this guide to hidden gems on our high streets.”
Where’s it to? was created by Bristol City Council and delivered through the Reopening High Streets Safely Fund to support the safe reopening and recovery of the High Streets following Covid-19 restrictions. The 15 High Streets were selected to give a flavour of the diversity and types of centres across the city.