The Brightside Ground is new name for Gloucester County Cricket’s HQ

May 05 2016

The Brightside Ground is new name for Gloucester County Cricket’s HQ

GLOUCESTERSHIRE County Cricket Club has announced the signing of a five-year partnership agreement with UK Insurers, the Brightside Group, which will see the County Ground renamed as The Brightside Ground, Bristol.

The deal also includes shirt sponsorship for the team’s T20 kit, extensive branding and signage throughout the
Brightside Ground, Bristol and season-long hospitality and staff event opportunities.

The agreement represents another significant partnership for the club and the first official naming rights deal in the club’s history.

Commenting on the agreement Gloucestershire County Cricket Club chief executive, Will Brown, said: “The partnership with the Brightside Group represents an historic moment for Gloucestershire Cricket. To be able to enter into such a significant relationship with a high profile local firm who have such strong foundations in the local communities around Bristol is fantastic. The commitment they have already shown to the club, players and supporters gives us great hope for the future and all that we can achieve together.”

Brightside executive chairman, Mark Cliff, said “This sponsorship deal signals the company’s strong and vital relationship with the local community and the importance we attach to being a broker with national reach but with our roots in Bristol. Bristol has a thriving financial services sector, including insurance, and we want to play a leadership role.”

“This partnership gives us a tremendous platform to continue to raise the profile of our brand, as we aim to become one of the top ten UK brokers, and we look forward to an exciting, long-term partnership with Gloucestershire County Cricket Club, an up and coming club on the domestic cricket scene and a popular international venue.”