OVO Energy announced as Bristol sponsor for the Tour of Britain

August 26 2016

IN what is expected to be one of the biggest sporting events in Bristol’s history, the city will host Stage 7 of the Tour of Britain on Saturday 10 September with the world’s top cyclists taking on an individual time trial and circuit race on a 15 kilometre route in and around the city centre.

IN what is expected to be one of the biggest sporting events in Bristol’s history, the city will host Stage 7 of the Tour of Britain on Saturday 10 September with the world’s top cyclists taking on an individual time trial and circuit race on a 15 kilometre route in and around the city centre. 

Household names like Mark Cavendish and Sir Bradley Wiggins will be taking part in the race alongside other professional cyclists who are currently battling it out this week in Rio for Olympic medals.

Bristol-based energy supplier OVO Energy is the lead sponsor for the Bristol leg of the Tour of Britain 2016. Stephen Fitzpatrick, OVO’s founder and CEO, commented: "We're proud to be part of the thriving Bristol business community, and the Tour returning for the second time is testament to what a great city this is.”

As part of the partnership, OVO will be organising a special family-friendly fundraising event which will take place between the morning time trials and the full circuit road race in the afternoon.  All monies raised by OVO in the lead up to and during the event will be used by the company’s charitable arm, the OVO Foundation, for a new youth homelessness project in Bristol. 

Marvin Rees, Mayor of Bristol, said: "I'm delighted that OVO Energy is supporting the Tour of Britain’s visit to Bristol next month.  With a full day of racing around our city this will be one of the biggest sporting events in Bristol’s history and a chance for the whole city and visitors to come together to watch the cycling elite grace our city streets completely free of charge.”

Councillor Mark Bradshaw, Bristol City Council’s Cabinet Member for Transport, added: “The tour’s visit this year will be a great event for Bristol and for cycling sport worldwide. 

" We are confident it will be a fantastic spectacle with thousands of spectators lining the route.” 

One OVO employee and avid road racer, Matt Franklin, will be leading the OVO Cycling team as they ride the route of the Bristol leg and place it on the Strava map to commemorate the Tour coming to the city and open the route up to other Bristol cycling fans both before and after the Tour has visited.

The Tour of Britain previously visited Bristol in 2014 and TV footage was broadcast to over 200 million homes around the world. 

It was estimated that the last mid-week stage visit was responsible for nearly £500,000 of investment in local shops and hotels. 

With the whole day stage in Bristol this year, early estimates suggest that this investment from visitors in the city could increase to nearly ten times as much as this over the course of the weekend.