November 2017: Inside Out
There’s a new kid on the interiors block on Gloucester Road.
There’s a new kid on the interiors block on Gloucester Road. Turning one this month, Stîl Homeware is bringing Scandinavian style to the high street, situated in fashion boutique Fox & Feather as a concession. Scandinavian chic is a hugely popular decorative style with its natural materials, simple clean lines, muted colour palette and graphic monochrome accents. So I caught up with owners Clare and Lola to find out what inspired them to branch out into interiors.
What motivated you to open Stil?
Our backgrounds combine fashion, visual merchandising, and styling for film and TV. We have always had a love of homeware and a passion for interior design, so it seemed like the right move!
I love the little house, or should I say circumflex, on your logo. How did you come up with the name?
Stîl means style in Danish. We thought this fitted in well with our Scandinavian feel...
The selection of products in store is beautifully curated and there range is huge form kitchen ware to hanging planters and pictures. How do you decide what to buy in?
Our mission is to sell beautifully designed, quality products that will fit into any interior due to their timeless quality and style. We have a mix of brands from all over Europe and the U.K, with a strong emphasis on Scandinavian design. Selfishly, we basically buy what we love! But also what we feel can fit into many interiors due to it’s classic design, or neutral colour scheme.
What’s next for Stil?
We have some gorgeous new brands coming into the store and we hope to expand our range of products, we now stock rugs!
Any hints on forthcoming products to look out for?
Watch this space..! After all, with Christmas approaching fast, the store will be have to be packed full of goodies!
Shop in store or online at https://www.foxandfeather.co.uk/collections/stil-homeware
Struggling with an interior design decision? Ask a question you’d like me to answer in next month’s column by emailing firstname.lastname@example.org and I’ll see if I can help.