New website launched

June 26 2015

LOVERS of Gloucester Road will be able to 'pop into' its shops – online, thanks to a recently launched website.

LOVERS of Gloucester Road will be able to 'pop into' its shops – online, thanks to a recently launched website.

The online directory, which can be found at popinto.co.uk/gloucester-road, provides virtual tours inside 50 different businesses along the high street.

It has been set-up by Google Trust Agency, Better Reach Ltd, which uses 'Street View' technology to provide a panoramic tour inside local businesses, which can be explored via a computer or mobile device.

Better Reach managing director, Stuart Edmonstone, said: "We've had a great number of businesses sign up for tours in Gloucester Road and we wanted to bring all these together to enhance the online presence of the area and encourage footfall.

“You can see where to shop, eat and drink, as well as where to find retro vinyl records, take up yoga or martial arts, or get your hair done."

Gloucester Road is one of the first areas to be launched, with businesses along the high street being provided with flyers and window stickers to help advertise the site.

Mr Edmonstone added: "PopInto.co.uk gives individual virtual tours an extra boost by enabling shopping areas to work together to draw more people in. It's a fantastic way to show off Gloucester Road and the diverse collection of places there are to visit."

Around 3,500 shops, business, and places of interest from across the country have signed up the new website, popinto.co.uk.