Little Steps makes great strides with new store

December 31 2012
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With most charity shops taking you back to the 1980s and grandma’s attic, Little Steps is a new and modern kind of charity shop selling pre-loved items for under-sevens.

Little Steps makes great strides with new store

With most charity shops taking you back to the 1980s and grandma’s attic, Little Steps is a new and modern kind of charity shop selling pre-loved items for under-sevens. Little Steps

Jane Smith, the retail stock generator for Children’s Hospice South West, said: “We tried it out in Truro in Cornwall first, and it worked very well. We then expanded to Bristol, and chose the Redland area, as it has a lot of families with young children. It has a very good community feel and we thought it would be the perfect location.”
The shop is located on Zetland Road, and opened in July 2012.

Gemma Schofield, 32, the full- time manager of the Redland charity shop, said: “It is a new kind of charity shop as we tried to achieve a place for somewhere that mums and dads with their children can meet and socialise together. It is also for families in the area that have children with terminal illnesses, to meet other families the same, so they can support each other.”

The shop has already got a growing reputation among local shoppers. “Each week we take more money and we have great feedback from customers,” said Gemma. “A lady came into the shop the other day and said we are the talk of the town. There is a big buzz already and people want to come in to look and shop.”

Catherine, 40, who lives on Bishop Road, off Gloucester Road, was visiting the shop, and said: “This is the first time I have come in here. I think it’s great.
“Even though it’s a charity shop it looks like a proper shop. I have a four-year-old son and it’s perfect as it covers a range of ages.”

The Children’s Hospice South West (CHSW) provides hospice care for children with life-limiting illnesses and their families in the South West.
One of the ways that the charity raises money is through shops that sell children’s clothes and toys and items for the family, which are specifically located in residential, family areas.

CHSW has three charity shops in Bristol, including Little Steps, which is the newest of the stores. Little Steps already has a few regular customers, but Gemma’s future plan for the store is “to get the word out there – I just want to build a bigger customer base”.