Feel the Warmth campaign

October 27 2017

The Abbeyfield Society rolled out its new Feel the Warmth campaign to mark Older People’s Day on October 1st.

The Abbeyfield Society rolled out its new Feel the Warmth campaign to mark Older People’s Day on October 1st.

While the Christmas build up is a time of excitement for many, for thousands of older people living alone, it signals a countdown to the time of year when feelings of isolation and anxiety can be at their greatest. 

Residents and their families, staff and volunteers at Abbeyfield’s Redland property and 500-strong houses throughout the UK, are backing the campaign and are urging people to think of ways to help lessen loneliness in older people - from striking up a conversation to dropping off a homemade meal or popping a card through the door of a neighbour.

Abbeyfield chief executive David McCullough said: “Feel the Warmth is all about encouraging and inspiring people to make what could seem like a small act of kindness and thoughtfulness but which could help bring a smile to someone’s face and simply makes them feel happier and not invisible, like stopping to talk to someone you see on a daily basis but have never yet acknowledged.”

If you are worried about being alone or are concerned about a family member or friend who is lonely, contact Abbeyfield’s Feel the Warmth hotline on 01727 734144.