Community cashback card helps local businesses and community groups

July 04 2016

The North Bristol Foodbank has partnered up with a local loyalty cashback initiative that they hope will really take off in Bristol.

Cashback

The North Bristol Foodbank has partnered up with a local loyalty cashback initiative that they hope will really take off in Bristol.

The system is being run by weeCONOMY, an international organisation set up to help encourage the use of local businesses as opposed to big multinational chain stores. The community benefits through a cashback card which pays a percentage of the purchase price direct to local charities, such as the Foodbank, which is passed on electronically as soon as the card is used.

weeCONOMY UK have purchased 10,000 of the cashback cards for North Bristol Foodbank and are keen to get independent businesses to sign up to the scheme.

Jeremy Payne, Southwest consultant for weeCONOMY, explained: “This scheme links together with local independent businesses, helps them get more customers, and customers that keep coming back, and helps the community too.

“It’s better than a collection box left on a counter that could get stolen and because the funds are passed on straight away. It’s a great way of making a difference that doesn’t cost you at all.”

Jon Dobson, Assistant Manager of Bristol North West Foodbank, based at the Ebeneezer Church in Horfield, sees it as a way of supporting local business too. He said:

“We’ve always had great support from the independent businesses in the area. This is a great way to provide more funds for the Foodbank and help with supporting vulnerable people in our neighbourhood who are facing hardship and going through a difficult time.”

Although the system is relatively new in the Southwest, it is live in 24 countries with over 25,000 retailers taking part, and growing each week. The cashback system works in any business that is a partner of the scheme, whether in this country or abroad.

Businesses that sign up to the scheme have an instant loyalty system and a free app that shows all the businesses involved. Customers use a free card that they’ve picked up in the local supermarket, scan the QR code on the back of card and a percentage of their bill gets paid directly to the foodbank by the business.

Visit www.weeconomy.com for further details or contact j.payne@weeconomymail.com .